TCA is a full-service agency run by students and is chartered by PRSSA. Because its student members are pursuing majors from several colleges at the University of South Carolina, TCA is able to offer a broader range of possibilities than a traditional public relations firm.

From creative services to research and web development to account supervision, TCA incorporates all aspects of integrated marketing communication.

 

Each client is assigned a team of students that dedicate their time and effort to provide innovative solutions. Teams typically consist of an account supervisor, creative director, media relations specialist, event planner and research assistants.

A Day in the Life of a TCA member

 

In a typical day, TCA member will:

    -meet with clients

    -participate in staff development exercises to enhance skills

    -update other members on project status

    -brainstorm

    -split up into teams

    -produce quality creative materials