E-mail: lmzoch@sc.edu

Office:
Phone: 803.777.0207
Fax: 803.777.4103
Room: 4010H

Hours:
Tues. & Thurs.,
10:00-11:00 a.m. and
2:00-3:00 p.m.

Spring 2008 Course Syllabi

Jour 566- Public Relations Management

Jour 715- Integrated Communication Strategies

Lynn M. Zoch
Associate Professor
Interim Head of the Advertising and Public Relations Sequence
Director of Masters' Degree Programs
Advertising and Public Relations Sequence

B.A., St. Lawrence University
M.S., Syracuse University
PhD, Syracuse University

Prior to joining the faculty in 1993 Zoch, a native of upstate New York, taught at the University of West Florida and Syracuse University, and she most recently spent two and a half years teaching at the University of Miami.

Zoch has experience in association, not-for-profit and educational public relations, and has continued her interest in these areas by consulting for regional and national associations, not-for-profit organizations and government agencies.

She has published her work in Journalism and Mass Communication Quarterly, Public Relations Review, Public Relations Quarterly, Journalism Educator and Small Group Research. She has chapters in Beyond the Velvet Ghetto, which focuses on women in public relations; Framing Public Life, in which she critiques media coverage of the 1994 Susan Smith murder trial; and Public Relations Theory II, where her focus is on creating successful media relations. She has also presented her research at national and international conferences.

Zoch's current research interests include issues of public relations management, media relations and communication by nonprofit organizations.