
E-mail: ran.wei@sc.edu
Office:
Phone: 803.777.5762
Fax: 803.777.4103
Room: Coliseum 4008
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Ran
Wei
Associate Professor
B.A., Shanghai International Studies University
M.A., University of Wales
Ph.D., Indiana University - Bloomington
Professor Ran Wei, China-born, joined the School of Journalism & Mass
Communications in Spring 2001. Prior to this, he taught at
Chinese University of Hong Kong for five and a half years.
His teaching and research interests include principles of
advertising, advertising research, advertising in cultural
China, impact of new media technologies and media effects.
His publications appeared in International Journal of Advertising,
International Journal of Public Opinion Research, Gazette,
Journalism & Mass Communication Quarterly, Journal of
Broadcast & Electronic Media, Asian Journal of Communication,
Media Asia, World Communication, New Media & Society
and Telematics and Informatics. He also contributed two chapters
to edited volumes on mass media in China and Taiwan.
Dr. Wei will be on sabbatical until July 2008.
Visit Ran Wei's Personal
Web Site for complete vita, research interests and publications.>>
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