SCIENCE COMMUNICATION
INTEREST GROUP
Panels at the 2008
Convention -- Chicago
Tuesday, Aug. 5,
2008, 3 – 6:30 P.M.
PRE-CONFERENCE WORKSHOP
"Specialized Journals: Prospects and Perils"
This workshop is specifically designed for faculty (assistants
and associates) and graduate students to interact with journal
editors and to get the advice of senior communication scholars.
This session will provide participants with opportunities to hear
from the editors of specialized peer-reviewed journals about what
they are looking for in manuscripts, the advantages (and some disadvantages)
of choosing niche publications for particular kinds of scholarly
work, and the trends that editors see in the field. The editors
will be joined by senior communication scholars who will discuss
the roles that niche-journal publications might play in tenure
and promotion. The panelists will also discuss how authors
might manage their publication programs to create an ideal balance. An
informal “meet and greet” session follows with light
refreshments.
JOURNAL EDITORS:
Susanna Hornig-Priest, University of Nevada, Las Vegas, and the
journal Science Communication
Paul Martin Lester, California State University - Fullerton and
the Visual Communication Quarterly
Daniel Stout, University of Nevada, Las Vegas, and the Journal
of Media and Religion
Fiona Chew, Syracuse University, and the Journal of Health and
Mass Communication
SENIOR SCHOLARS:
Sharon Dunwoody, University of Wisconsin-Madison
Katherine Rowan, George Mason University
Glen Cameron, University of Missouri
Beth Barnes, University of Kentucky
Presiding/Moderating: Ronald A.
Yaros, University of Maryland
Wednesday, August 6, 10 a.m. to 11:30 a.m.
Refereed Research: Agenda setting,
conflict and accountability in science communication
Presiding/Moderating: Brossard, Dominique, University of Wisconsin-Madison
Discussant: Sharon Dunwoody, University of Wisconsin-Madison
Source selection: A case study on agenda setting in newspaper reports
following an FDA announcement on meat cloning
Peterson, Jane W., Greenlee School Iowa State University
Bugeja, Michael, Iowa State University
Scharpe, Jennifer, Iowa State University
Conflict Theory and Climate Change News: The Interplay of Media,
Science, Politics, Industry and Audience
Julia B. Corbett, Lindsay E. Young and Byron L. Davis, Utah
Science vs. Sentiment: A comparison of framing in newspaper headlines
and the stories they introduce
Price, Yvonne, University of Florida
Influences of Mass Media, Interpersonal Communication, and Cognitive
Processing on Risks versus Benefits Perception of Nanotechnology
Ho, Shirley, University of Wisconsin-Madison
Scheufele, Dietram, University of Wisconsin-Madison
Corley, Elizabeth, Arizona State University
Environmental legitimacy: Developing reliable and valid measures
of perceived organizational environmental performance
Bortree, Denise, Penn State University
Wednesday, Aug. 6, 2008,
11:45 – 1:15 pm
PF&R Panel: "Theory in the
Practical World of Science Communication"
Panel description: Science
communication is a field of research that has a strong focus
on applied research. During this session, however, several well-known
scholars in the area of science communication will reflect on
the role of communication theory in the sub-field, as well as
the role for such theory in practical applications. Panelists
will be asked to identify specific theories that they think have
(1) been helpful to the advance of knowledge about science communication
and (2) that science communication researchers have done the
most to advance. They will further be asked to (3) identify specific
theories that practitioners are most often using to communicate
science to general and specific subjects.
Moderating:
John C. Besley, University of South Carolina
Panelists:
Dominique Brossard, University
of Wisconsin-Madison
Susanna H. Priest, University
of Nevada, Las Vegas and editor of Science Communication
Edna F. Einsiedel, University
of Calgary and editor of Public Understanding of Science
Robert J. Griffin, Marquette
University
Wednesday, Aug. 6, 2008,
1:30-3:00 p.m.
Teaching Panel: “Service
Learning”
Panel description: Public
relations, advertising and journalism professors will present
ideas for involving students in academic service-learning work
that meets curriculum goals while serving community needs through
innovative partnerships between educators and nonprofit organizations.
Panelist will first define the teaching method of service-learning,
then give examples of service-learning activities that have enhanced
student portfolios, leading to jobs and internships. In addition,
the relationship building with the nonprofit may lead to internships.
Service-learning benefits the students, the nonprofit and the
academic program. Examples include mentoring high school students
about writing career options, providing programming for foster
teens, creating public relations strategies for community organizations,
writing feature stories about service providers, creating health
communication campaigns and other productive collaborations.
Moderating:
Terri Johnson, Eastern Illinois University
Panelists:
Carol Schlagheck, Department
of English Language &
Literature, Eastern Michigan University — cschlaghe@emich.edu
Jim Bright, School of Journalism,
Indiana University —
jbright48167@yahoo.com
Joye Gordon, Kansas State
University — gordon@ksu.edu
Katherine Rowan, George
Mason University —
krowan@gmu.edu
Thursday, August 7, 11:45 am to 1:15 pm
Refereed Research: Communicating Health and Risk: Media Coverage
and Outreach
Presiding/Moderating: Linda Florence Callahan, North Carolina
A & T State University
Discussant: Cynthia-Lou Coleman, Portland State University
Compliance Gaining to Change Parenting Behaviors in Cognitive-Behavioral
Violence Prevention Groups
Villar, Maria Elena, Florida International University
A Crying Shame: Shaken Baby Syndrome in the News
Hennink-Kaminski, Heidi, University of North Carolina at Chapel
Hill
Dougall, Elizabeth, UNC Chapel Hill
Why Can't They Get it Right? Mobilizing Journalism, Government
Accountability, and the Autism-Vaccine Controversy
Clarke, Chris, Cornell University
Media, Social Proximity and Risk: A Comparative Analysis of Media
Coverage of Avian Flu in Hong Kong and in the United States
Fung, Timothy, University of Wisconsin-Madison
Namkoong, Kang, University of Wisconsin-Madison
Brossard, Dominique, University of Wisconsin-Madison
Communicating the risks of Fetal Alcohol Spectrum Disorder: Effects
of message framing and exemplification
Yu , Nan, The Pennsylvania State University
Ahern, Lee, The Pennsylvania State University
Connolly-Ahern, Colleen, The Pennsylvania State University
Shen, Fuyuan, The Pennsylvania State University
Thursday, Aug 7, 3:15 to 4:45
SCIG Off-Site Event : "A
Walk in Millennium Park"
Explore Chicago's 25-acre Millennium Park, a unique public space
for art, music, architecture, and landscape design. Admission is
free. The group will meet in the Marriott lobby at 3:00, then walk
7 blocks to the welcome center at 201 E. Randolph St. to obtain
park information. Participants also can download a free MP3 audio
tour in advance from http://www.antennaaudio.com/millenniumpark.shtml
Friday, Aug. 8, 12:15-1:30
Session Title: S2S Poster Session
Presiding for SCIGroup: Ron Yaros, University of Maryland
Making Sense of Emerging Nanotechnologies: How Ordinary People
Form Impressions of New Technology
Priest, Susanna, University of Nevada Las Vegas
Kramer, Victoria L., University of South Carolina
Digital Veils, Virtual Triage, and Health Taboos: Health
Information Seeking and Anonymity on the Web
Brabham, Daren C., University of Utah
Quantification of Medical News Coverage in US Newspapers
Lai, William YY, University of Hong Kong
Scientists' Understanding of Nanotechology, Nanoscience and the
Public
Greiner, Amelia, Johns Hopkins Bloomberg School of Public Health
Black, Laura, Ohio University
McComas, Katherine, Cornell University
Clarke, Chris, Cornell University
Socialization or rewards: Prediciting American scientist-media
interactions
Dunwoody, Sharon, University of Wisconsin-Madison
Brossard, Dominique, University of Wisconsin-Madison
Dudo , Anthony, University of Wisconsin-Madison
Assessment of a university-based program of citizen engagement
on emerging technologies
Kramer, Victoria L., University of South Carolina
Besley, John, University of South Carolina
Nationwide Newspaper Coverage of Adult Obesity: A Community Structure
Approach
Kiernicki, Kristen, The College of New Jersey
Pollock, John, The College of New Jersey
Friday, Aug. 8, 2008, 3:30-5:00
p.m.
Teaching Panel: "Illustrating
Health and Science"
Description: Panelists
will offer advice and examples for teaching students to conceptualize
or create infographics and other visual representations of complex
scientific/medical concepts and processes for the web and in
print.
Moderating: Carolyn
Ringer Lepre, Marist College
Panelists:
Robert G. Britten, University
of Missouri, grbvw5@mizzou.edu
Ronald A. Yaros, University
of Utah, ron.yaros@utah.edu
Carol Schwalbe, Arizona
State, cschwalbe@asu.edu
Bernie Ankey, Samford University, bankey@samford.edu
Moderator: Carolyn Ringer
Lepre, Marist College, lyn.lepre@marist.edu
Friday, August 8, 5:15 pm to 6:45 p.m.
Winner's Panel in Science Communication
Presiding/Moderating: LeeAnn Kahlor, University of Texas at Austin
Co-discussants: Priest, Susanna, University of Nevada Las Vegas
and Carol Rogers, University of Maryland at College Park
Top three faculty papers
TOP PAPER: Tacit Understandings of Health Literacy: Interview and
Survey Research With Health Journalists
Hinnant, Amanda, University of Missouri School of Journalism
Len-Rios, Maria, University of Missouri
Preparing for Disaster: An Examination of Public Health Preparedness
Information on Local TV Web sites
Tanner, Andrea, University of South Carolina
Friedman, Daniela, University of South Carolina
Barr, Daphney, University of South Carolina
Koskan, Alexis, University of South Carolina
Gender Stereotypes of Scientist Characters in Television Programs
Popular Among Middle School-Aged Children
Steinke, Jocelyn, Western Michigan University
Long, Marilee, Colorado State University
Johnson, Marne, Western Michigan University
Ghosh, Sayani, Western Michigan University
Top two student papers
EASON PRIZE: Matching News Frames with Audience Values: Moderating
Affect Related to Issues of Climate Change.
Rosenthal, Sonny, University of Texas at Austin
Understanding how audiences understand science on stage: Cultural
context in the dramatization of Darwin's letters
Halpern, Megan, Cornell University
SCIGROUP BUSINESS
MEETING FOLLOWS WINNER’S PANEL
Saturday, Aug. 9 , 2008,
10 – 11:30 am
PF&R Panel: The Ethics
of Framing Science
An October 2007 article
in The Scientist titled “Framing Science: How Should Research
Talk about Science” by communication researchers Dietram
Scheufele and Matthew Nisbet argued that scientists need to learn
how to better frame their research. The publication of this article,
along with a related piece in the Washington Post and speaking
engagements by the authors across the country has sparked a long
and detailed online debate about the ethics of framing science
on The Scientist’s website and on science blogs and discussion
forums across the Internet.
This panel, which includes
one of the authors of the piece, will recap this debate and discuss
what it means for those interested in science communication and
communication ethics.
Moderating: Chris Roberts, University of Alabama
Panelists:
Dietram A. Scheufele, University of Wisconsin-Madison
Donna R. Leff, Northwestern University
Lee Wilkins, University of Missouri
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