E-mail: justeve@bellsouth.net

Phone: 803.917.3306
Home: 803.783.2697
Classroom: Coliseum 3006

Hours:
After class (T-Th after 10:45 in J-3006 or by appointment)

Spring 2008 Syllabus:
JOUR 545 - Advertising Campaigns

Steven L. McDaniel
Adjunct Faculty
Advertising and Public Relations Sequence

Steve McDaniel had more than 12 years’ experience in advertising and public relations in Dallas and San Antonio, Texas, before moving to South Carolina to earn his Masters in International Business from USC.

After graduation, he spent an additional 10 years in marketing communications, first as a vice president of one of South Carolina’s largest agencies and then as director of marketing for a major corporation.

Drawing from his wealth of hands-on experience, he applies a real-world perspective to teaching what he knows best: strategic planning, creative strategy, research, branding, campaign integration, writing and advertising management.

Prior to joining USC, McDaniel had gained advertising experience in industries ranging from hospitals to tourist destinations, from food service to fiber optics, from electric utilities to cowboy boots.

He holds a B.S. in Communications/Radio-Television-Film from the University of Texas at Austin and a MIBS Degree with a focus on Marketing/International Communications from the University of South Carolina in Columbia.