Sei-Hill Kim
Associate Professor
Advertising and Public Relations Sequence

B.S., Seoul National University
M.A., Michigan State University
Ph.D., Cornell University

Research Interests

Dr. Sei-Hill Kim is an associate professor in the School of Journalism and Mass Communications at the University of South Carolina. His research interests are at the intersection of the media and social issues. He examines how the issues are presented in the media and what the effects are on the audiences. Specific research areas include public health, science, politics, and public relations. As a teacher he has taught courses in research methods, public relations, and political communication.

Courses Taught at the University of South Carolina

JOUR304: Mass Communications Research
JOUR801: Communications Research Design
JOUR711: Applied Mass Communication Research  
JOUR701: Research Methods in Mass Communications 

Courses Taught Elsewhere

Foundations of Public Relations, International Public Relations, Case Studies and Ethics in Public Relations, Public Relations Campaigns, Political Communication, The Mass Media and American Politics, Introduction to Communication, Marketing Communications

Current Grant

Principal Investigator (with Dr. Andrea Tanner, Co-PI and Dr. Daniela Friedman, Co-PI)
“A comprehensive assessment of the knowledge, perceptions, and communication needs about clinical trials among adults in rural South Carolina”
The Duke Endowment via the Health Science South Carolina Center for Healthcare Quality and Clinical Effectiveness (Grant Number: HSSC2011-CT-01)
$197,933
01/15/2011 – 12/15/2013

Recent Journal Articles

Kim, S.-H., Shanahan, J., & Choi. D.-H. (accepted for publication). Talking about Poverty: News Framing of Responsibility and the Public’s Support for Government Aid to the Poor. Newspaper Research Journal.

Kim, S.-H., Han, M., Choi, D.-H., & Kim, J.-N. (accepted for publication). Attribute agenda setting, priming, and the media’s influence on how to think about a controversial issue. International Communication Gazette.

Kim, S.-H., Scheufele, D. A., Shanahan, J., & Choi, D.-H. (accepted for publication). Deliberation in spite of controversy? News media and the public’s evaluation of a controversial issue in South Korea. Journalism & Mass Communication Quarterly.

Kim, J. N., Ni, L., Kim, S.-H., & Kim, J. R. (accepted for publication). Applying the situational theory of problem solving to hot-issue publics. Journal of Public Relations Research.

Kim, S.-H., Carvalho, J. P., Davis, A. G., & Mullins, A. M. (accepted for publication). The view at the border: News framing of the definition, causes, and solutions to the illegal immigration problem. Mass Communication & Society.

Kim, S.-H., Carvalho, J. P, & Davis, A. G. (2010). Talking about poverty: News framing of who is responsible for causing and fixing the problem. Journalism & Mass Communication Quarterly, 87, 563-581.

Kim, S.-H., & Han, M., & Scheufele, D. A. (2010). Think about him this way: Priming, news media, and South Koreans’ evaluation of the president. International Journal of Public Opinion Research, 22, 299-319.

Complete List of Papers>

Recent Conference Presentations

Ha, J., & Kim, S.-H. (2011, May). Healthcare reform and presidential evaluation: Attribute agenda-setting and priming. Presented to the 2011 annual conference of the International Communication Association (ICA), Boston, MA.

Thrasher J., Kim, S.-H., Rose, I., Navarro, A., & Carft, Mary-Kathryn (2010, October). Media discourse on smoke-free policies: Stability and change in South Carolina print media. Paper presented to the Conference on Convergence and Society: Science, Health, & New Dimensions of Communication, Columbia, SC.

Kim, S.-H., Oh, S. H., & Kim, S. Y. (2010, October). Talking about ethanol in news: A framing analysis. Paper presented to the Conference on Convergence and Society: Science, Health, & New Dimensions of Communication, Columbia, SC.

Kim, S.-H., Shanahan, J., & Choi, D.-H. (2010, August). Talking about poverty: News framing of responsibility and the public’s support for government aid to the poor. Paper presented to the Communication Theory & Methodology Division of the annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), Denver, CO.

Kim, S.-H., Carvalho, J. P., & Davis, A. D. (2010, August). Talking about poverty: News framing of who is responsible for causing and fixing the problem. Paper presented to the Mass Communication & Society Division of the annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), Denver, CO.

E-mail: seihillkim@gmail.com

Office:
Phone: 803.777.7037
Fax: 803.777.4103
Room: Coliseum 4027C

Hours:
M/W 1:15-2:15, 4:00-5:00 or by appointment

Syllabus:
Jour - 304 Mass Communication Research
Jour - 711 -Applied Mass Communications Research