E-mail: cheryldh@mailbox.sc.edu

Office:
Phone: 803.777-8707
Fax: 803.777.4103
Room: Coliseum 3020H

Hours:

Cheryl Harris
Associate Professor
Advertising and Public Relations Sequence

B.A., Ohio State University
M.A., Ohio State University
Ph.D., University of Massachusetts-Amherst

Cheryl Harris, Associate Professor, is recognized as a pioneer in internet marketing, with special expertise in online research methodologies and software.

In 1996 she founded Northstar Interactive, a NYC-based online research and strategic consulting firm, and led the firm to its successful acquisition in February, 2000. Northstar developed web-based software and marketing tools and consulted for such clients as Mastercard, Citibank, eBay, Procter & Gamble, Motorola, Sprint, IBM, Netscape, Sony, AT&T, Time Warner, Roadrunner, Ogilvy & Mather, Grey, Modemmedia, Monsterboard, Office.com, Ziff Davis, Conde Nast, NBC, HBO, Arbitron, Discovery, and CNBC.

Harris was also SVP, Interactive at Datek Online (now Ameritrade) where her redesign of the online brokerage's site resulted in a doubling of customer accounts in less than four months. The new site was recognized or received top awards from Money magazine, TheStreet.com, Gomez Advisors, PC Computing, Red Herring, and several others.

She is also a partner in the software company Decisive Analytics, LLC (NYC) which specializes in developing expert systems and datamining technology for the marketing and advertising industries. Harris has been a featured speaker at numerous industry conferences, such as the Advertising Research Foundation (ARF), ESOMAR, Television Bureau of Advertising (TVB), AAF, National Association of Broadcasting (NAB), CASRO, National Association of Television Programming Executives (NATPE), the Newspaper Association of America (NAA), and others.

Harris is a current or recent former member of the boards of several institutions, including the Lower Manhattan Cultural Council, the University of Massachussets IT initiative, WNET reelnewyork, and is a juror for several digital media festivals.

Her publications include three books: An Internet Education: How to do research on the internet (Wadsworth/International Thomson Press, 1996), Theorizing Fandom (Hampton Press, 1998) and the forthcoming The Essential Handbook of Online Marketing & Advertising Research, as well as numerous articles.

Formerly a professor at California State University and Parsons School of Design/The New School University, she received her Ph.D. from the University of Massachusetts-Amherst in 1992.

Fall 2008 Course Syllabi:
On Blackboard