Scott Farrand
Instructor
Visual Communications Sequence

B.F.A., University of South Carolina

Scott Farrand, a former newspaper graphics editor, brings to the University almost 20 years of journalism experience. His academic expertise is publication and print design, visual communication and informational graphics. During his career, he has received state, national and international honors for design work and informational graphics. In 1996 he accepted, for The State newspaper, the Society of Newspaper Design's highest honor for the "Best Designed Newspaper in the World."

During the early 1980s, Farrand pioneered the use of Apple computers for print publications. He beta-tested and helped develop some of the first versions of Adobe Illustrator and Freehand drawing programs for the Macintosh. He also created and published one of the first informational graphics, using an Apple computer.

A native of South Dakota, Scott is a former "Army brat" whose years growing up and traveling have allowed him to visit or live in 41 states and 12 countries. Scott is married to Columbia native Renee Davis Farrand, and they have two sons – Roy and Emory.

During Scott’s academic career at USC, he has developed an expertise in visual communication and convergence journalism that has enabled him to participate in these projects:

Media And The Message
Funded project where he worked with over 125 nonprofit organizations and churches.

Partnership for Excellence
Multiyear funded project that partnered with the South Carolina Press Association to work with over 22 newspapers in South Carolina.

Multimedia Maymester in Munich
In five years he has taken over 90 students to Germany to teach them multimedia journalism as part of a study abroad program created by the School of Journalism and Mass Communications.

Convergence Journalism Consulting & Training
Has worked with USC’s Newsplex on funded projects with over 20 companies and institutions that include:
– University of Puerto Rico
– Zayed University (Dubai)
– Manchester Evening News (England)
– Groupe Edipresse (Switzerland)
– U.S. Army (Soldier Media Center, Washington, D.C.)

Cigarette visual warning labels
Has worked with USC’s School of Public Health on a funded research project to identify, design and test new Surgeon General warning labels for U.S. cigarette packages.

E-mail: farrand@mailbox.sc.edu

Office:
Phone: 803.777.6422
Fax: 803.777.4103
Room: Coliseum 2042

Hours:
11- Noon (except Wed.)

Syllabi:
Jour 464 - Graphics for Visual Communications
Overview
Schedule

Jour 529 - Informational Graphics for the Mass Media
Overview (Both Sections)
Schedule - Section 2
Schedule - Section 3

Overview for Grad Students
Schedule for Grad Students