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Bonnie L. Drewniany B.S., Syracuse University Bonnie Drewniany teaches Creative Strategy, Advanced Creative Strategy, Advertising Campaigns, and an Honors College seminar course on Super Bowl Advertising. She has won several awards for teaching, including the Mungo Award and multiple Mortar Board Awards. Prior to joining USC, Drewniany was a visiting professor at Syracuse University. Drewniany’s research interests include the creative tactics and trends found in Super Bowl advertising. Each year she evaluates the effectiveness of Super Bowl commercials and publishes the results. Her findings have appeared in the Wall Street Journal, the Chicago Tribune, and National Public Radio. She has led two research symposiums on the impact of Super Bowl commercials on society, which attracted scholars from as far as Egypt and Scotland. She has made numerous presentations on Super Bowl advertising to professional advertising clubs and academic conferences. Drewniany is co-author of two books: Creative Strategy in Advertising (with A. Jerome Jewler) and Advertising and the Mature Market (with William Ryan). She serves on the National Advertising Review Board, the American Advertising Federation National Academic Committee, is the education chair of the AAF Third District (representing universities and colleges in North Carolina, South Carolina and Virginia), and is an honorary lifetime board member of AAF of the Midlands. She recently received the Silver Medal Award from AAF of the Midlands, the highest award an advertising chapter can bestow on a member in its community. Prior to teaching, Drewniany was senior advertising copy director with the R.H. Macy Corporation and did freelance work for F.A.O. Schwarz, Fortunoff’s, and other major retailers. On the Web: |
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E-mail: bonnied@mailbox.sc.edu Office: Hours: |
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