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Faculty

 

Robbie Butt

For 24 years, Butt has utilized his talents in marketing, advertising and public relations to change the faces of the companies and clients for which he has worked and to attain the positive bottom-line results for which he is known.

Butt's career successes include the 1986 turnaround of the Belk Department Store - Columbia Group where he served as Director of Marketing to the South Carolina Affiliate of the American Diabetes Association, which was ranked as one of the fastest growing affiliates in the nation during his 4-year tenure as Director of Marketing & Development.

Many of Mr. Butt's locally created marketing, advertising and public relations programs, created for his clients, have gone on to be recreated and copied on the national level.

He is also a contributing author to Creative Strategy in Advertising authored by A. Jerome Jewler and Bonnie Drewniany, currently in its 7th printing.  Butt received his degree from the Journalism School at USC in 1983.

A recipient of the American Advertising Federation's G.D. Crain Award for Public Service and the University of South Carolina's Aid to Advertising Education Award, Butt teaches Advertising Campaigns.

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Robbie Butt


E-mail: rlb3@marketingperformance.net

Office: 803.233.6738

Syllabi:
Jour 201 - Survey of Mass Communications
Jour 545 - Advertising Campaigns

 
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