Glenda Alvarado
Assistant Professor
Advertising and Public Relations Sequence

B.A., Angelo State University
M.A., Texas Tech University
Ph.D. Texas Tech University

Glenda Alvarado has worked for 15 years in the advertising field. She has held several newspaper sales positions and worked as Media Director at local agencies in Texas. In addition, she has served as media buyer and advertising account executive, working with clients such as Covenant Health System, Golden Corral, Cellular One and United Supermarkets.

Glenda earned her Bachelor's in Journalism from Angelo State University in 1990 and her Master's in Mass Communications from Texas Tech University in August 2006. She defended her dissertation in December 2008.

Glenda’s primary research interests are in sport sponsorship and local advertising. She also has interests in Hispanic marketing and electronic survey methods.

E-mail: alvardg@mailbox.sc.edu

Office:
Phone: 803-777-3427
Room: Coliseum 4019

Office Hours:
Mon - 10 a.m. - 12 noon
Tues - 3 - 4:30 p.m.
and by appointment

Syllabus:
On Blackboard