Wayne Adams

A graduate of the University of South Carolina, Adams is founder and CEO of The Adams Group, a Columbia, South Carolina, strategic marketing communications firm. One of the state’s largest marketing firms, The Adams Group works with companies marketing a wide variety of products and services including software, healthcare, financial services, and food service.

An award-winning writer, Adams has conducted a number of seminars on a variety of marketing and communications topics, including workshops in Bulgaria and Angola. He is frequently called upon to judge advertising competitions throughout the United States.

Adams is past president of the Columbia Advertising and Marketing Federation and the Advertising Agency Network International, a network of advertising agencies throughout North America. He is a recipient of the American Advertising Federation’s Silver Medal Award presented for outstanding achievement in advertising. Adams also has been awarded the Order of the Palmetto, South Carolina’s highest honor.

He currently serves as vice-chairman of the board of Patriots Point Development Authority, a state agency that manages the Patriots Point Naval Museum, home of the USS Yorktown, and the development of surrounding properties for South Carolina’s lucrative tourism industry.

He teaches Creative Strategy and Advertising Campaigns.

E-mail: wadams@adamsgroup.com

Syllabus:
Creative Strategy in Advertising