Students with Craig Schreiber (standing, front row, center) of Draft.

May 2004

New York, New York: students visit Big Apple

For the ninth consecutive year, USC advertising and public relations students traveled to New York City to meet with advertising and media professionals as part of Dr. Jon Wardrip's "Field Study in Advertising" May Session class.

This year, the 15 students in the class were greeted by USC grads at 8 of the 10 businesses visited. Two of the hosts (Russ Mischner and Betsy Baugh) were once members of the "Field Study" class.

Businesses visited and names of hosts for the trip were:
1. Good Housekeeping Institute (Sara Rad, director of brand development).
2. Draft (senior account executive and USC grad Craig Schreiber).
3. KraftWorks (account executive and USC grad Emily Free).
4. Fortune magazine (deputy managing editor and USC grad Hank Gilman).
5. MindShare (media planner and USC grad Caryn Barowski, and media buyer and USC grad Betsy Baugh).
6. Ogilvy & Mather (art director and USC grad Julie Eyerman, and human resources manager Meghan Lapides).
7. Conde Nast Traveler (advertising director and USC grad Jason Wagenheim).
8. The Wall Street Journal (advertising services director Kirk Carr).
9. NBC (executive producer/general manager, NBC News Productions/NBC Studios East and USC grad Sharon Scott).
10. mcgarrybowen (account supervisor and USC grad Jill Ellwanger and account executive and USC grad Russ Mischner).

Students arrived in New York on Saturday morning and toured the city over the weekend. Visits took place Monday through Wednesday and included attendance at the taping of the Conan O'Brien Show at NBC.

The students visited New York media companies, including NBC. Mugging for the Today Show cameras are Brittany Sweeney, Alison Shuman, Carrie Marbury and Katie Alvadj.

Students with Caryn Barowski (2nd row, 3rd from right) of MindShare.

Students with Hank Gilman (front row, left) of Fortune magazine.

Students with Jill Ellwanger and Russ Mischner (both shown in front row, right) of mcgarrybowen.

Students with Jason Wagenheim (back row, center) of Conde Nast Traveler.

Students having breakfast in the Good Housekeeping Institute dining room.

Students shown with Sara Rad (kneeling, far left) of the Good Housekeeping Institute.

Students shown with Kirk Carr (far right, next to Wardrip) of The Wall Street Journal.