May 2007

SAF announces winners in student advertising competition

The Student Advertising Federation (SAF) announced the winners of the the 9th Annual J. Jerome Jewler Student Ad Awards at a reception on May 1.

Advertising major Jessica Stanley won Best of Show and the $500 grand prize for her Domestic Violence campaign.

Zachary Sykes, a senior visual communications major, won a Gold Award for his campaign for Via Miner. Megan Hughes and Erin Waldron also won a Gold Award for their campaign for Trustex Condoms. The Gold Award winners received a $100 prize.

Silver Awards were given to Anne Almers for her Metropolitan Transportation Authority campaign and Joe Murray for his Coca-Cola campaign. The Silver Award winners received a $75 prize. Almers also won an Addy Award from the Columbia Ad Club for her campaign.

The Bronze Awards went to visual communications senior Shana Bertetto for her campaigns for Stella Artois and Volkswagen and Jordan Smith, an advertising major, for her Jordan campaign. The Bronze Award winners received a $50 prize.

Judges for the 2007 competition were Brian Rish, freelance producer, Alanna Ritchie, South Carolina Newspaper Network, and Shawn Rourk, public information coordinator for the College of Mass Communications and Information Studies.

The annual competition is sponsored by the Student Advertising Federation, the local student chapter of the American Advertising Federation, and endowed by Professor Bonnie Drewniany in honor of Distinguished Professor Emeritus Jewler. 

During the Ad Show, students were also recognized for their scholastic achievements. The following students were inducted into Alpha Delta Sigma the national advertising honorary society: Anne Almers, Kelsi Dunlap, Kathryn Fitzgerald, Mary Rachel Freeman, Jessica Gorski, Paige Hopewell, Joe Murray, Caitlin Noll, Anna Renninger, Jessica Stanley, Erin Waldron, Megan Wiedenhaefer, Keelan Young and Randa Zakhour. Alpha Delta Sigma recognizes undergraduate students who have a minimum of a 3.25 overall GPA.

SAF also recognized students who won local, regional and national awards, internships and scholarships.

The AAF Advertising Competition Team placed fourth in the AAF Third District Competition for their innovative integrated communications campaign for Coca-Cola. The following students made up the 16-member team: Anne Almers, Marianne Brown, Megan Eunpu, Kathryn Fitzgerald, Mary Rachel Freeman, Will Frierson, Jessica Gorski, Paige Hopewell, Megan Lubniewski, Joe Murray, Caitlin Noll, Alex Rogers, Jessica Stanley, Erin Waldron, Megan Wiedenhaefer and Keelan Young.

Anne Almers, Caitlin Chandler, Laura Cook and Kristen Ponger were honored for winning Addy Awards from the Columbia Ad Club. The Addy Awards honor creative excellence.

The AAF Most Promising Minority Students Award went to William Frierson and Timothy Frisby. This national advertising industry awards program recognizes outstanding minority students who demonstrate exceptional leadership skills and a strong academic record.

Megan Wiedenhaefer was honored for being selected for the AAF Vance Stickell Internship. This internship, named for the late executive vice president of marketing for the Los Angles Times, is one of the nation's most competitive internships. Wiedenhaefer was also awarded the Columbia Ad Club Clyde Ellisor Scholarship. This scholarship, named after the former president of the Columbia Advertising Club is awarded to a resident of South Carolina who is a rising senior majoring in the advertising and public relations sequence.

The Columbia Ad Club also awarded Megan Lubniewski with the Albert Scroggins Scholarship. This scholarship is named after a former dean of the College and is awarded to a rising junior or senior majoring in the advertising and public relations sequence.

Kyle Via, Brittany Ryan, Sammy Rutkowski and Matthew Seal were recognized as the new Student Advertising Federation officers for 2007-08.

The Student Advertising Federation welcomes students from a variety of disciplines who are interested in advertising. SAF creates opportunities for students to forge relationships and make connections with students of similar interests, professors, and industry leaders.