J-School students pick up some gold and silver at ADDY Awards

The American Advertising Federation of the Midlands honored seven current J-School students with ADDY awards at its annual awards ceremony, including two Gold winners.

Conducted annually by the American Advertising Federation, the local ADDY Awards is the first of a three-tiered, national competition to recognize and reward creative excellence in the art of advertising. Local gold winners are eligible for district-level ADDY competition.

Advertising major Jordan Smith won a Gold ADDY for an ad created in her JOUR 558 Advanced Creative Strategy class. A senior from Crozet, Va., Jordan designed an ad for BIC Lighters and won the Gold in the Consumer or Trade Magazine Ad Campaign category of the competition. See ads>

Two other visual communications students also won awards in the Editorial Design/Cover category. Meredith Ray, from Mt. Pleasant, won a Silver Award for "Prankster," a cover for one of the Friday Football Blitz sections of The Daily Gamecock. See Prankster>

Megan Sinclair's Garnet & Black cover design "The Fall of Student Protests" also won a Silver ADDY in the category. See cover>

Megan picked up a second silver ADDY for her design "Watergate: 35 years later." This entry was in the Editorial Design/Spread/Feature category. See design>

In the Interactive Media/Web Site category, senior Julia Anderson won a silver for her redesign of the 2007 Garnet & Black Web Site. Julia is a visual communications major from Mt. Pleasant. See design>

Ben Buchanan, a senior visual communications major from Rock Hill, won a Silver for a newspaper ad, "Do It With Your Phone." He was responsible for the photography and the graphic design. See ad>

Elizabeth Wilson brought home a silver ADDY in the Newspaper, Ad/Insert category for a series of four ads "Do It On...." Elizabeth is a junior visual communications major from Fountain Inn. See ads>

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Ad professor wins top honor at ADDY Awards