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I knew during my freshman year that I wanted to
partake in Dr. Wardrip’s famous Maymester class
to New
York City. When senior year came it was my turn. My
fellow 14 classmates and I let Dr. Wardrip lead us all
around this massive city. Although not well, he was
determined to show us everything New York had to
offer. Trips to the Wall-Street Journal, Conde Nast
Traveler, Good Housekeeping, and the Conan O’ Brien
show were only the beginning of the places we toured.
The
last day of our trip I told him thank you and that
I now knew I had to live in New York City.
I graduated 2 months after that trip and moved to New
York a month later. I’ve been here for almost
a year,
working in the finance industry in downtown Manhattan,
blocks away from one of my stops with Dr. Wardrip.
Whenever anybody asks me “Why New York from
South
Carolina” I mention him and the effect that a
great
professor can have on you. I am honored to have known
him. |
Katie Alvadj (SJMC 2004)
sales director, Georgeson Shareholder, New York
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I took Dr. Wardrip's Maymester NYC class
in 1999.
Dr. Wardrip was a hands-on teacher and during Maymester
it was fun to see him get all excited about class and
the trip to NYC. He was like everyone's Dad with a great
big
smile! I felt like he would do anything he could to help
you succeed with whatever. Definitely one of my favorite
teachers and I loved the fact that he kept in touch with
his students after they had graduated and moved on.
On my desk at work sits the picture of my Maymester
class during our trip to Dateline where we met
Stone Phillips.
It was a pleasure to be one of his students and I would
love to contribute to the memorial scholarship fund.
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Jennifer Aiken (SJMC 2000)
VH1 - New York |
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When Jon first contacted me
about being part of his Maymester event, I was not even
sure
it made any sense, given
the fact that I am part of NBC News and his students
seemed to be on tracks that would take them anywhere
but a network news division!
But, over the years, we found the students to be full
of excitement and wonder about the field of journalism
in general and that they did get something out of seeing
life inside a news operation. They always had a billion
questions, insightful comments, and a sincere appreciation
for the experience. (They loved to hear stories about
Katie Couric and Stone Phillips, too!). But, more importantly,
they were openly respectful of their leader, Jon, and
I could tell they were incredibly thankful to be a part
of a unique New York experience with him at the helm.
One of my favorite memories is the annual group picture....Jon
and his entourage on the Dateline set with Jon's smile
brighter than the sun! His enthusiasm for his students
and for the event was infectious...and THAT is something
that remains timeless.
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Sharon Scott (SJMC 1979)
executive producer/general manager - NBC News Productions
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Professor Wardrip had a genuine love of advertising.
This was
apparent from the first day of class when he informed us
we'd be
reading "Ogilvy on Advertising." Most of the
class took one look at the
yellowing pages and let out a collective groan. Why were
we reading this
relic? Didn't we have computers for doing all of the "hard
stuff"?
However, after we had finished the book, we continued
to reference it for the rest of the semester and into
our other classes. Professor Wardrip taught the tried
and true methods of the advertising industry, but made
sure we knew that our own skills and creativity are
what is key. After taking Professor Wardrip's class,
I knew I had made the right decision in my major. He
will be dearly missed. |
Janet Abercrombie (SJMC 2002)
administrative assistant to the president - The Chicago
Council on Foreign Relations |
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Jon’s passion for the advertising business,
his students, his alma maters, various sports and his
family was always so evident. In the early ‘90s,
he used to stop by my office often on his way out of
the building. We’d talk about shared interests,
and he never failed to offer some humorous and meaningful
stories. He would enjoy my tales from the road (bicycle
trips), as I called them; I enjoyed his tales from the
ad world. We’d also try to solve many of the college’s
problems, assuring one another that we’d put it
in a memo and send it out to the dean and our colleagues
the next day. He collected some of my ‘memo’ ravings,
and I kept most of his.
Although we seldom saw each other outside the walls
of the j&mc-school, I always cherished his friendship.
He had a big heart, even if sometimes he seemed too
meticulous, too stubborn or too unbending when it came
to how he taught the introductory advertising course,
how he planned some of the school’s special events
or how he politely chastised students for not dedicating
themselves to their coursework. He will be fondly remembered
for his dedication to this school and to his students.
I have no doubt about that.
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Bruce E. Konkle
associate professor - USC School of Journalism and Mass Communications
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