March 2004

School Awards "The Cocky"

Greg Larson, account supervisor for Martin/Williams Advertising in Minneapolis, Minn., and Alexis Denicke, creative director for Staples, pick up the first annual Cocky award. The Cocky was presented to the winner of the Super Bowl of Advertising as judged by students in Professor Bonnie Drewniany’s class “Super Bowl Commercials: 1984 to 2004.”

Members of The Advertising Panel who discussed the topic: Super Bowl Champions and Chumps – The Promise and Perils of Super Bowl Advertising:

left to right: Woody Hinkle, a 1970 USC journalism alumni and creative director of Nasuti & Hinkle in Va.; Greg Larson of Martin/Williams Advertising, Cocky, USC's National Mascot of the Year; Alexis Denicke, Staples; Ed Wax, former CEO and chairman emeritus of Saatchi & Saatchi.