JUNE 2005
The
"Geezer" Chronicles
by Dr.
Ron Farrar
Distinguished
Professor Emeritus
Our official title, I suppose, is something like the Retired
Professors of Journalism at the University of South Carolina.
But Henry Price started calling us the Geezers Club, and the
name stuck.
It's not much of a club – just a few retirees who
have lunch together once a month. Usually there's a guest
speaker, often a local celebrity, who will talk informally
about some contemporary issue involving the mass media or
higher education or politics. About 10 of us show up more
or less regularly, and sometimes we invite a few other folks
to join us.
Those guests at the Geezers lunches enjoy the relaxed atmosphere
and lively conversations, or tell us they do anyway, and as
they leave they often say something nice about our still being
interested in current events At Our Age. One visitor was so
impressed with the Geezers Club that she asked me to write
this little piece about it.
I was probably the wrong person to ask, for I see the Geezers
differently. I used to work with the members, nearly all of
them, and during those years they weren't geezers at all but
hard-driving professionals fully on top of their game. They
weren't always so relaxed back then because they took their
teaching responsibilities seriously, and dedicated teaching
can be stressful. Their workplace was hideous—those
windowless caverns beneath the Coliseum—and their academic
unit was chronically understaffed and underfunded. But these
Geezers-to-be somehow got it done. They were good, those Boys
of Summer—and fall and winter and spring—and they
left their mark.
The brief examples that follow will fall far short of doing
real justice to anyone, but at least may begin to suggest
some of the contributions my colleagues and friends made in
the days before they became Geezers:
| Perry
Ashley
Respected scholar and recognized authority
on journalism history who was chief editor for the Dictionary
of Literary Biography's series of volumes on American
newspaper journalists. Served for years as associate
dean of the College and as interim dean for more than
a year. He knew details of the College's budget better
than anybody, but refused – despite the nosy efforts
of many of us – to gossip. Indeed, he was a model
of propriety, decorum and professional integrity to
a generation of his colleagues.
Perry died July 7, 2008. Read
more>
|
 |
|
Lou Brierley
Perhaps the wittiest and best-liked member
of the faculty. Taught graphic design to hundreds of
students who didn't much like the subject and made professionals
and even stars out of those students who did.
Lou died April 16, 2008. Read more>
|
 |
| Jerry
Jewler
His book on creative strategy, now in its umpteenth
edition, is the gold standard in its field. But key
people in other areas of the academy know him as one
of the two educators who made the University of South
Carolina the world's leader in student retention. He
lectured extensively in the U.S. and abroad, especially
about University 101, which he helped create. The student
retention book he co-authored long ago passed the 100,000
mark in sales. He is appreciated across the campus as
a sensitive and caring teacher, honored by the American
Advertising Federation as the Advertising Educator of
the Year and one of the primary reasons the advertising
sequence rose to the front rank of programs in that
field nationally.
|
 |
| Jay
Latham
Current "president" of the Geezers,
former broadcast news teacher and former announcer for
Firing Line and other national programs on
public broadcasting – as well as announcer for
USC commencements and other ceremonial occasions. His
former students include many of the well-known newscasters
throughout the state and region.
|
 |
| John
Lopiccolo
Taught hundreds, perhaps thousands, of students
broadcast production—no easy task under the best
of conditions, but truly daunting when equipment is
lacking and what there is may not work. Served for years
as graduate studies director. His research had much
to do with enhancing the visibility of the Movietone
News archive, an invaluable resource for the University.
|
 |
| Henry
Price
Those of us who worked with Dr. Price considered
him the ablest copy-editing teacher in the business—a
choice ratified by the Freedom Forum, which honored
him as one of the four top journalism educators in the
country. Served as associate dean for undergraduate
affairs for a long time, then a year as interim dean
of the College. He is widely known and respected by
editors, a number of whom are his former students, and
by colleagues across the campus, who elected him to
a term as Faculty Senate chairman.
|
 |
| Charles
Sanders
A former managing editor of the Columbia
Record, Charlie was lured into public relations
to serve the textile executives of South Carolina at
the highest level – and to win a coveted Order
of the Palmetto. Moving into teaching late in his career,
he brought solid, real-world insights to his students,
who appreciated his caring concern and courtly manner.
Known to raise his voice only when the Gamecocks are
winning.
|
 |
| Al
Scroggins
When a youthful Scroggins took charge of
it in the '60s, journalism at USC was little more than
a department. A generation later, he had made it a College,
in every sense of the word. When he retired, Dean Scroggins
was the longest-serving head of any journalism program
in the country, a record that may still stand. He assembled
a powerhouse faculty, including former media stars,
and gave the South Carolina program the national visibility
it has enjoyed ever since. For many alumni and friends
of the College, the soft-spoken, elegant Al Scroggins
will always be "The Dean."
|
 |
| Joe
Shoquist
Hired from the Milwaukee Journal,
where he had been a distinguished managing editor, Joe
agreed to serve as dean for five years—and did
so skillfully and successfully. Negotiating new resources
long overdue, he was able to expand the faculty and,
more important to him, change its profile and make dramatic
progress toward diversity. His leadership also brought
the program additional national respect through his
continued work with the Associated Press Managing Editors
Association and the AEJMC Accrediting Committee, both
of which he had at one time headed. Internally, his
achievements also included pushing for, and getting,
approval of a doctoral program—this and more during
a term characterized by growth, professionalism, high
morale and, in an important tradition of the place,
civility.
|
 |
| Chris
Vlahoplus
For years a vice president of the University
and secretary of the Board of Trustees, he grew weary
of the brutal politics of the James Holderman presidency
and chose to move to the classroom. He accepted his
new – and far less elaborate – surroundings
cheerfully and with grace, and enjoyed the opportunity
to draw upon his professional years as a wire service
reporter and as PR adviser to a governor and a couple
of senators back in Illinois. He is enormously popular
in Columbia, especially with political and business
leaders. (Warning: Having lunch with Chris in a crowded
restaurant is not a good idea: So many politicians and
civic bigwigs will drop by to pay their respects that
you may not get around to your food.) |
 |
A couple of other retirees who live in Columbia
don't make it to the Geezers meetings, alas, but they,
too, are important in the College’s history .
|
| Lloyd
W. Brown
He of the mellifluous voice, who not only
taught a full load of broadcast courses but also had
charge of undergraduate student records and was an invaluable
source of support to deans and associate deans for many
years. Bill Brown seemed never to leave the office,
and he especially loved Saturdays and Sundays because
he could get more work done with fewer interruptions.
When he retired, several persons had to be hired to
replace him, and few know more, or care more deeply,
about radio and radio history than this good man.
|
 |
| Mary
Caldwell
One of the first women on the male-dominated
(Chauvinistic? Or merely traditional and slow to change?)
faculty, Mary not only survived but also became sequence
chair in public relations. She directed Bateman teams
to national awards and supervised numerous special events
in the College while she taught—and nurtured—hundreds
of students into good careers in public relations. |
 |
Finally, five more retirees should be Geezers,
and they would be if their retirement homes were anywhere
near Columbia:
|
| Bill
Goodrich
A former big-city ad man who chaired the
advertising sequence for years and built it into one
of the best. He assembled top faculty – his hires
included Bonnie Drewniany and Jon Wardrip, to name only
two – and prodded the AAF student ad team to one
championship after another. He, too, as his colleague
Jerry Jewler would be later, was chosen AAF's national
Advertising Educator of the Year.
Goodrich died Jan. 25, 2006. Read more>
|
 |
| Don
McKinney
Came to the academy after an outstanding
career—New York Daily News, Saturday
Evening Post and McCall's, where he was
managing editor for about 20 years. His polished professionalism
and laid-back teaching style endeared him to his students
as he developed superb courses in magazine journalism
and a student magazine, Cola, which, sadly,
did not survive long after his retirement. His book
on magazine article writing, which grew out of his lecture
notes here, remains the best available on the subject.
|
 |
| Ralph
Morgan
A tough-minded advertising pro, respected
by, and connected to, agencies and other businesses
all over the country. He is especially popular with
Atlanta’s advertising community, where he was
a prominent player before entering teaching. Frequently
called in as an advertising and marketing consultant,
he was admired by his students, who learned from Ralph's
management style what it would be like to work for a
savvy advertising executive.
|
 |
| Henry
Schulte
Following a grand career as a newspaper
editor and, among much else, holder of the Kiplinger
Chair in journalism at Ohio State, Hank "unretired"
long enough to give USC's renowned Senior Semester some
of its best years. Now, at an age when most would
be content to relax on the beach (and Hank owns his
own beach, incidentally, just off the Georgia coast),
he remains a devoted and active defender of press
freedom and reporters' rights and is still called upon
as a writing coach and editorial consultant.
|
 |
| Don
Woolley
His off-the-wall classroom mannerisms could not
disguise that he knew more about the nuts-and-bolts
of news photography than just about anybody. Active
in
the National Press Photographers Association, he
was familiar with virtually every Pulitzer Prize news
photo of recent years and its background – probably
because he had interviewed the shooter. Not every student
got on Woolley's wavelength. But those who did became,
or are rapidly becoming, successful photojournalists.
Woolley died June 14, 2005. Read more>>
|
 |
That provides only the merest suggestion of what the Geezers
achieved inside the Coliseum. Much more could be added about
their contributions to the life and culture of the larger
community. Just three examples: John Lopiccolo was state lay
leader of South Carolina Roman Catholics. Jerry Jewler was
active in Columbia's little theater productions. Perry Ashley
served as president of the school board. And on and on.
Nobody owns an academic enterprise, of course, but some
of us, if we are lucky, are awarded custody of one for a while.
Not as owners, but stewards. We Geezers had our day and have
since grown older, added a few pounds, seen some more doctors
and simply slowed down. Or shut down. (Though Brierley continues
to conduct graphics workshops for professionals, and Woolley
writes a regular newspaper column, and Price and Latham have
done some part-time teaching, and others of us still do a
little writing.)
The Geezers are confident the College they left behind is
in capable hands. They like what they have seen of the new
Dean and the new faculty. They rejoice at the infusion of
financial support from the central administration and at the
wonderfully high marks accorded the program by outsiders during
the recent reaccreditation visit. Today's stewards, in other
words, are excellent.
And yesterday's stewards, now today's Geezers, weren't bad
either.
About Ron Farrar
By Erik Collins
Associate Director for Graduate Studies and Research
The
model for the quintessential college professor, Ron joined
the faculty of the College of Journalism and Mass Communications
in 1986, and retired on August 14, 2001. He taught courses
in history, media law and introduction to journalism, at both
the undergraduate and graduate levels, directed the graduate
program and assumed the position of interim dean in July of
1999.
Ron was an inspirational teacher, a noted scholar in journalism
history and media law, and an innovative administrator who
helped jumpstart the J-School’s move into the 21st Century
with the acquisition of Newsplex. Legions of former students
will testify that Ron’s guidance and support were the
catalytic agents that propelled them to successful careers
in the professional and academic worlds.
|