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Building for the future
Restoration of LeConte is cornerstone of development team goals

Development is a multipurpose word. Journalistically, it can be a turn of events. This just in…

Our new visual communications majors don’t use the development process the way our old photojournalism students did. No photo labs and dark rooms any more. We’re digitized. There’s a development.

You may have grown up in a development. It was a common realtor’s term where I grew up in Pennsylvania. Now, thanks to savvy advertising and public relations, we call these estates and gated communities.

Radio buffs may remember actor William Bendix as the often flustered Chester A. Riley exclaiming, “What a revoltin’ development this is!” If you do, you’re at least as old as I am.

In the College of Mass Communications and Information Studies and its journalism and library schools development has yet another meaning and it’s not at all revoltin’. Development is the sum of all we do to expand the opportunities for our students to get a meaningful education, to enhance our faculty members’ ability to teach and to provide the most advantageous setting for recruiting the best students and faculty.

In other words, the products of our development activities are scholarships, fellowships, faculty development (there it is again!), advanced technology and, yes, that building that’s been promised to the journalism school for decades. We continue to move forward with the LeConte project. Moving us out of the Coliseum is high on the university’s priority list. If you’re really nostalgic for the Coliseum, let us know. We’ll try to salvage a piece of it for you when we eventually move. And I’m convinced we will.

We’re also committed to raising the funds for the Children, Libraries and Literacy initiative which has three key components: The Augusta Baker Chair in Childhood Literacy, The South Carolina Center for Children’s Books and Literacy and community outreach and training. [See the sidebar boxes for details on all these efforts.] We expect to reach these objectives with a combination of public and private funds.

We, in this case, are a development team working within the college and in coordination with Dr. Shirley Staples Carter and Dr. Samantha Hastings, directors of the journalism and library schools.

Terry Dixon is director of development for the College of Mass Communications and Information Studies. Dixon will be responsible for seeking major gifts for the College's School of Journalism and Mass Communications and its School of Library and Information Science. Terry received a B.A. in Communications from Winthrop University and a M.ED. from USC. She has seventeen years experience in fundraising, marketing and career services in the fields of higher education and healthcare.

A 2003 public relations graduate of the School of Journalism and Mass Communications, Elaine Taylor is the associate director of alumni and donor relations. Prior to joining the College’s development team, Elaine was a marketing and sales associate for EdVenture Children’s Museum in Columbia. She will be tasked with raising all gifts below $25,000 including all scholarships. In addition, Taylor will spearhead the College's new alumni society, which launches Fall 2005.

That’s the team. But to be effective, we cannot leave anyone on the sidelines. Alumni, the professions and our friends of the college are keys to our success. Annual giving, endowments and bequests already yield significant benefits.

But we’re at a juncture when we want to do a few special things that require sizeable new resources. Those resources may come in big chunks or bit by bit. By check or in kind. Contact us to be part of these exciting and important developments.

Charles Bierbauer
Dean

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