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Double homicides. Fatal car
accidents. Destructive fires
by Addie Bradshaw
Reporting on a November heat wave? It’s not
exactly what comes to mind when we think of “award
winning” journalism.
Even Patricia Burkett, the award winner herself, readily
acknowledges it.
“I think it’s crazy. I never anticipated
even placing. I didn’t really think anyone who
didn’t know me would get my packages, but I guess
they did,” Burkett says.
In a day when most television newsrooms are bombarded
with crime, education, and political stories, Burkett
considers her own style a breath of fresh air. But she
says it took some time to become comfortable doing what
she loves.
“I thought that news had to be hard news and
that I had to stifle my sarcasm when it came to reporting.
When I finally did try a feature package, though, it
was amazing,” she says.
So what’s the secret to Burkett’s feature-reporting
success? Perhaps a lot of it lies within her own sarcastic
nature.
When the mercury rose to 81 degrees one stifling November
day, Burkett saw the perfect time to mock the Palmetto
State’s hot, humid weather.
One can of spray-on snow later, and she was ready
for duty. Standing under a blazing sun in Riverfront
Park, she whipped out the fake snow and coated the tree
behind her. She then told viewers it might be their
only chance to see the “white stuff” in
Columbia.
Burkett says the other secret to feature reporting
is all about the characters. “That’s what
makes a story good, not your writing, not your video,
but the characters in them. That’s what people
remember.”
She encountered one of her favorite characters this
past fall during her broadcast senior semester.
While doing a story about the need to slow the traffic
on Harden Street, she interviewed a rather candid pedestrian.
She said he seemed to have his own solution to the traffic
that speeds down Harden Street.
“I ain’t calling no cops, I ain’t
goin’ to no doctor, I don’t want no money.
…We gonna fight!” she remembers him saying.
Those types of characters Burkett says should be the
essence of every news story, whether serious or light-hearted.
But don’t be fooled. Burkett says she can still
write a hard news story any day.
“I’ll still do the murder or robbery story
if I have to,” she says. But if I have a choice
in life, I would rather make people laugh than make
them sad.”
Addie Bradshaw is a senior broadcast journalism
major and will graduate this May. She is currently a producer
for WIS-TV, Columbia’s NBC affiliate. |