While many of them were required to be there for Professor Drewniany’s class, others came to share in the Super Bowl experience.
More than 60 students, friends and faculty gathered
to view the most anticipated ads of the football season.
While many of them were required to be there for Professor
Drewniany’s class, others came to share in the
Super Bowl experience.
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“We think that we already have a very strong advertising program. This class in particular is a creative and fun way to learn the principles of advertising,” said Charles Bierbauer, dean of the College of Mass Communications and Information Studies.
Professor Drewniany, who watches the big game just for the commercials, says the ads are a time capsule of our society. “Numerous commercials this year featured the bad economy, from the Bud Light ad that showed office workers facing budget cuts to the Cash4Gold.com ad, which showed MC Hammer selling all his bling. Even the Conan O’Brien ad mocked the extreme measures that people take to earn some extra cash.” Drewniany added, "But the popular TV host didn't sell out. O'Brien donated his fee to the FreshAir Fund, which sends inner-city New York children to the country for vacation."
“This year will be especially interesting to watch what commercials are shown,” said Dr. Carol Pardun, Director of the School of Journalism and Mass Communication. “The economy may affect the trends that advertisers use to reach audiences.”
Senior Kyle Via said, “I think that having a real time response to ads is the best way to evaluate them. This poll is something unique to USC and recognized nationally. I am excited to participate in such an event.”
Mary Margaret Elsey, a freshman advertising major, said the Ad Bowl experience gave her a chance to apply what she has learned in class to help appreciate the strategies advertisers used this year. She was particularly excited for the ads in 3-D.
“My favorite commercial was the Bud Light ad with Conan O’Brien. It was interesting to see an ad within an ad and the effects that an advertisement can have,” Cameron Powell, a freshman print journalism major said.
Alumni and friends of the J-School selected their own favorite ad in a separate online poll on the Journalism Web site.
Career Builder.com was the clear favorite with this crowd.
CareerBuilder.com won our Online Poll
About the Class
Leading up to the Super Bowl, Drewniany's students have reviewed commercials from previous years to identify trends, strengths and weaknesses. Each student analyzes a different year of Super Bowl ads on topics ranging from the betrayal of minorities in Super Bowl commercials to the evolution of humor, to the use of jingles and popular music over time.
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