Speak Out
Danielle Washington
Outstanding Senior in Advertising

Danielle has collected numerous accolades during her studies at USC, including national recognition from the American Advertising Federation. She has received awards for academic excellence from USC's
Office of Multicultural Student Affairs for four consecutive years.

Professor Bonnie Drewniany on Danielle's work ethic and scholastic achievements:

Danielle was a top student in my Creative Strategy in Advertising class, was one of two students who did an optional assignment for the Mid-Atlantic Newspaper Association competition, and her entry earned her second place in the region. She has an excellent academic record and consistently gives 110 percent to her classes. See Danielle's three award-winning ads>>

In addition to her school work, Danielle works 30-40 hours per week as a customer service representative for Knight Ridder, where she resolves 200-250 complaints per day. Despite her hectic workload, Danielle finds the time to give back to the community, serving as chairperson of USC's NAACP Voter Empowerment Committee, and as a mentor with Big Brothers and Big Sisters.

In February she was one of 34 students in the nation named to the American Advertising Federation's Most Promising Honor Roll.

Danielle Speaks Out:

Why did you choose USC?

I chose USC because I wanted to stay in-state, and it was affordable. Also, I had heard very good things about the Journalism School.

Why advertising?

I always knew that I wanted a career in communications. After taking JOUR 201 (Survey of Mass Comm.), I decided to do more research into the advertising field. I also love writing, so majoring in advertising was the best way to utilize all my talents and interests.

Favorite/most beneficial class?

JOUR 545, Advertising Campaigns, made me realize just how much I had learned in all my other classes. It also gave me a good idea of what it would be like to put together an actual ad campaign.

What will you miss most about college?

I will miss all the wonderful and different people that I got the opportunity to spend time with.

And you won't miss?

Tests, projects, and homework.

What are you really passionate about?

I am extremely passionate about volunteering, and making myself of service to my community. I feel that it is everyone's responsibility to give back to those who are less fortunate and to be a voice for those who cannot speak for themselves.

Has there been a "defining moment" or significant event  in your college experience?

Every experience that I've had, good and bad, has helped me to grow and become a better person, so I can't say that one has been more significant than another.

What do you hope to do after graduation?

I have recently accepted a position at The State newspaper as a junior account executive in the advertising department.

Do you have any advice or words of wisdom for other students in your major?

No matter how cliche it may sound, hard work really does pay off.

Any parting words or something you'd like to say to your SJMC family, or anyone else, before you head out the door?

I would just like to thank everyone in the SJMC family for helping to make it this far. I would especially like to thank Professor Bonnie Drewniany and Dr. Shirley Staples Carter for allowing me the opportunity to travel to New York. I will never forget your kindness and generosity.

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