A
wish for all seasons
This is the season
for giving thanks for bountiful blessings, bestowing gifts upon
people and causes we hold dear, and making lists of wishes and
dreams we hope come true.
Thus, I am inspired
to craft a wish list for the J-School in this online edition
of our newsletter to alumni and friends.
One might think that
at the top of such a list would be a new building. I believe
that the new building will happen on schedule because I know
Dean Bierbauer is committed to achieving that goal, and he will
with all of our support.
Instead, heading my
wish list is becoming one of the top five journalism and mass
communications programs in the country. We are well on our way,
thanks to a number of developments the past few years, and traditions
the School has maintained for decades. Among them, a dedicated
and committed faculty and staff, working as a team to realize
the full potential of our mission as a professional school in
a university environment that values excellence in teaching,
research, and public service. We keep adding to our faculty—this
semester alone we will hire seven new faculty members in print
and broadcast journalism, advertising and public relations, health/science
communication, and a joint position in risk communication. We
will have 40 full time faculty members in the next two years,
ever closer to achieving our objective of improving the student
to faculty ratio in the School. At the same time, the School
has added new positions to complement the existing administrative
staff, such as an additional professional adviser, technology
support, and assistant to the director for student and program
development.
Another ingredient for
a top five program, in addition to a world-class faculty, is
a top-notch student body. We have that, but I am wishing for
even more of the best and brightest in South Carolina, the state,
region, nation, and the world. Our students have a tremendous
track record of excellence, and their performance in state, regional
and national competitions, enrollment in major graduate and professional
schools, and employment at major media companies are indicative
of that success.
I also wish for a curriculum
that continues to meet the demands of an evolving industry, higher
education landscape, and the larger society. What that portends
for journalism and mass communications is exploring new opportunities
for collaboration and seeking alternative delivery systems to
meet the needs of nontraditional students, science and technology,
and an increasingly multi-ethnic and multicultural population.
We can and must do more with our sister School of Library and
Information Science, exploring such areas as news resourcing,
media literacy and others, even as we establish the health/science
communication initiative, launch an international program under
the leadership of professor Kent Sidel, and implement a new mass
communications studies major, recently approved by the faculty.
To reach the top five,
we will need to raise our research profile, an effort we have
already begun by increasing our support for faculty research
and other development activities, identifying and recruiting
scholars to join our faculty, and increasing our grantsmanship
and proposal writing productivity. The College’s research
director is doing a superb job in leading the faculty’s
increased research productivity.
Strengthened alumni
and industry ties are also necessary to become a top tier program.
You will read about the exciting launch of the CMCIS Alumni Society
this fall elsewhere in this newsletter, but the School has other
alumni events of significance, such as the annual Distinguished
and Outstanding Alumni Awards that recognize significant professional
achievements of alumni. The Taylor-Tomlin Award for Investigative
Journalism will also position the J-School as a proponent of
excellence in the practice of journalism, as the prize recognizes
enterprising, perceptive and beneficial reporting by journalists
whose work is published in a South Carolina daily or weekly newspaper
or wire service.
And there you have it,
my wish list—a top five ranking, more dedicated and committed
faculty and staff, recruiting and retaining the best and brightest
students, developing an interdisciplinary curricular thrust,
raising the unit’s research profile, cultivating stronger
alumni and industry ties in the state, region, nation, and extending
our global reach.
That is my wish list
for this season. May all your wishes, dreams, hopes and aspirations
be fulfilled, too.
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