Morris intern values broad exposure program gives
by Jordan Storm
edited by Doug Fisher
Looking back on this past summer as a management intern at Morris
Communications in Augusta, Ga., it seems unbelievable that less
than three years ago I was in South Africa busily researching graduate
journalism programs to apply to.
I remember how exhausting it was to go through this process overseas,
as my Internet connection was slow and most of the Web sites were
confusing. One by one, I went through the 106 accredited journalism
and mass communications programs, crossing out schools that did
not mirror what I was looking for until I finally decided on the
University of South Carolina.
Having based my decision on the program’s solid national
reputation, excellent faculty, and professional and theoretical
focus, I was confident in my decision. Still, I had no idea
that choosing to spend the next two years in the windowless Coliseum
would be one of my wisest decisions.
My goal was to become a magazine food writer. With my interest
in the culture, history and sustainability of food, I saw this
as a form of food activism, a way in which I could enlighten and,
more importantly, engage the public with issues I care deeply about.
But as in any process, my career goals have continued developing
since I entered the Master of Arts program in summer 2004. I remain
interested in the power of the press, but I realized at USC that
my love for the printed word does not necessitate a career as a
writer. My coursework, in particular my media management, marketing,
media law and research courses, further solidified my interest
in the larger umbrella of media organizations and cultures today.
The J-School has allowed me many opportunities to advance my academic
and professional careers. In addition to editing two newsletters
for the South Carolina Consumer Affairs Department, editing The
Convergence Newsletter and serving on the board of the school's
chapter of the Society of Professional Journalists, USC opened
the door for me to spend last summer as a Morris intern.
For more than 20 years, the Morris Management Internship Program
has welcomed fewer than 10 undergraduate and graduate students
to the company’s corporate headquarters in Augusta.
This year, J-School undergraduate student Shawn Rourk and I joined
four others from Georgia and Texas Tech for 10 intensive weeks
of exploration, education and, above all else, excitement.
Unlike other skill-based internships where hands-on applications
and experiences in a concentrated area are the norm, I spent
time in almost every department in Morris’ corporate operations
and visited company operations in several other cities.
I talked with the presidents and vice presidents of each outlet,
asking and answering questions and observing the daily activities
of a midsize media company. My mind consistently ached from all
the knowledge I was gaining. I relished every second.
In the corporate offices I learned about Morris’ insurance
plan and why the company is changing its 401(k). In Jacksonville,
Fla., I discussed the threat Craigslist poses to classified ad
sales, and in Savannah, Ga., I saw a new breed of gatekeeper in
action – a group of female editors holding a budget meeting
in the middle of a newsroom outfitted with an interactive screen
several feet square.
I realized the bottom line is not met just by cutting expenses.
It is about investing in employees and creating a culture where
creative energy and excellence is fostered.
I saw this firsthand in St. Augustine, Fla., during a week of
focus training. I sat side by side with the publisher and the
editorial, advertising and production departments mapping the
St. Augustine Record’s goals and brainstorming how those
could be met. There, as well as at other Morris holdings, I and
my other management intern colleagues were part of the action.
Dean Charles Bierbauer once said in a conversation that one of
the program's goals is to broaden students’ awareness
while focusing on an interest. The journalism and mass communication
program has done that for me.
By sharing the principles of journalism in the classroom and opening
doors to opportunity such as the Morris program, USC has propelled
me to where I feel confident about the future. While I cannot say
exactly where I will be after graduation, I know I will be prepared.