As the newest major in the School of Journalism and Mass Communications, visual
communications is designed for students who are interested in learning the
basics of visual communications through a series of core courses and then applying
those skills in a specific area through a series of media-related electives.
The new major stands on its own and does not have an ad/pr or a news/ed orientation
For example, a visual communications student who is interested
in advertising would take all of the general mass communications
and visual communications courses and then could take electives in
courses such as principles of advertising, creative strategy and
ad campaigns. A visual communications student interested in a news/ed
field would take all of the same core courses and then could take
electives such as reporting, feature writing and copyediting.
The goal of the visual communications sequence is to produce graduates
- cover breaking news events as photojournalists
- produce commercial photography
- use skills in design, typesetting, illustration, photography,
writing and editing to prepare materials for the mass media such
as books, magazines, newspapers, newsletters and web sites
- create graphic communication for informative and persuasive messages
in the mass media, such as logos, animation, software interfaces,
statistical charts, diagrams, timelines and maps.
- create audiovisual communications for internal and external
- supervise the printing, production and delivery of print and
online publications to a mass audience
Internships: All students are strongly encouraged
to do an internship in the art or photo department of an ad agency,
a public relations firm or at a newspaper or magazine.
As part of the capstone course, Jour 564 - Advanced Visual Communications,
students will be required to produce a portfolio that demonstrates
the broad range of visual communication skills and projects they
have completed during their time in the major. This portfolio is
reviewed by a faculty panel and students must pass the portfolio
review in order to graduate.