The sequence prepares students for multimedia journalism careers at newspapers,
magazines and the full range of online organizations. Required coursework includes
reporting, editing, graphics and specialized writing across media, as well
as courses aimed at providing professional and societal context to the profession.
Internships give students opportunities to work in local and regional
media as well as some of the country’s top newsrooms and
multimedia journalism organizations. Recent placements have included
numerous Dow Jones internship recipients and a student selected
to travel through Africa and do multimedia reporting with New
York Times columnist Nicholas Kristoff. Many students also take leadership
roles in the full range of on-campus student media.
Senior journalism majors work in the integrated Dateline Carolina/Carolina
Reporter multimedia newsroom to produce The Carolina Reporter print
edition and the regularly updated Datelinecarolina.org.
Faculty and media professionals provide regular feedback on the
work and the publication and its staff consistently win state,
regional and national awards, including being judged among the "Best
in the Nation" by the Society of Professional Journalists.
The mass communication concentration provides students with a broad
intellectual grounding in the field, as well as well as the opportunity
to engage in detailed exploration of the role of media and media
institutions in society.
Students in the concentration take a common core of courses along
with students from other sequences as well as principles courses
in journalism, advertising, public relations and visual communication.
Mass communication students also have the opportunity to take multiple
electives and concentration-specific courses meant to ensure a deep
understanding of key mass communications ideas.
The mass communication concentration is designed to produce well-rounded
students who are media literate and capable of thinking critically,
creatively and independently. Graduates would be equipped to take
jobs directly out of their undergraduate programs or pursue advanced
degrees in any number of academic or professional fields.
Mass communication majors must complete two 500-level conceptual
courses in the areas of Freedom, Responsibility, and Ethics of
the Mass Media (JOUR 501) and Mass Media Criticism (JOUR 506).