The Bateman Team

The Bateman Case Study Competition offers an exciting, unique and challenging experience. This competition allows participants to exercise creativity and originality in planning their campaign.

Champions in 2002 and 2004, the University of South Carolina returned to its old winning habits and won both awards for the 2006 Competition. (In 2003, a team from USC won honorable mention in this competition. In 2002, the USC team won first place in the nation, and a second team was in the top 10. In 2004, the USC team again won first place in the national competition, and a second team placed third.)

What are the Bateman Team benefits?
•A great piece of work to show and experience to relay to a prospective employer
•Three hours of credit (JOUR 568)
•A better understanding of who you are, what skills you’re best at, and how you work under pressure.

Who are the members of the team?
Most students selected for the team are Public Relations seniors who have demonstrated excellence in their class work and in their professional development. We also try to select at least one outstanding junior to be on each team. National competition rules require all members of the team to join the Public Relations Student Society of America (PRSSA).

How is the team chosen?
Advertising and Public Relations faculty and Bateman advisers selects the team based upon the application, quality of student work from prior semesters, recommendations, and specific needs for a well-rounded team. Four to five students will be selected for each team.

For more information, contact Professor Karen Mallia.

Academic Bulletin

Majors:

Advertising

Public Relations

Broadcast Journalism

Journalism

Visual Communications