ADVERTISING
Classes:
In addition to introductory courses in both advertising and public relations,
study in advertising includes courses in media planning, creative strategy,
research, law and ethics, graphic design and advertising campaigns.
Careers:
Advertising students usually follow one of two career paths: creative
- includes careers as copywriters or art directors with ad agencies or companies'
internal advertising departments; or, management - attracts students interested
in account management or media planning with ad agencies, in advertising or
sales promotion in a corporation's internal advertising department, or in media
sales with print or electronic media.
Internships: Students are encouraged
to participate in supervised internships that carry three
hours of academic credit. Many students hold additional
internships (not for credit) that prepare them for entry-level
positions.
Capstone Experience:
Advertising students can enter the American
Advertising Federation (AAF) National Student Competition, which challenges
more than 100 AAF student teams in 15 districts nationwide. Students
selected for the team earn six hours of academic credit plus the opportunity
to compete with other schools in the region.
USC ad teams have placed in the national top four positions
six times and have won the regional competition 18 times.
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