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Undergraduate Academics

Ad Team

Each year, a major corporation gives the 200 college chapters of the American Advertising Federation a real world advertising assignment. Student teams conduct research, create ads, make media recommendations and develop a public relations and sales promotion plan for this client. They summarize their work in a plans book and then make an audio/video "pitch" to a panel of judges.

The competition begins on the district level. There are 15 districts in the nation and ours is District Three which is comprised of Virginia, and North and South Carolina. Our district competitors include the University of North Carolina-Chapel Hill, the University of Virginia, Virginia Commonwealth University, North Carolina State University and other fine programs. The winning team in each of the 15 districts then advances to compete on the national level. 

We have won the district competition 18 times and have placed in the national top four positions on six occasions, including one national win.

Year
Client
District 3
National
top four
2009 The Century Council

Fourth
Special Commendation for Best Guerilla Marketing

 
2008 AOL Second  
2007 Coca-Cola Fourth  
2006 Postal Vault Second  
2005 Yahoo Sixth  
2004 Visit Florida
Second
2003 Toyota Matrix Fourth  
2002 Bank of America Second  
2001 DaimlerChrysler
Second
2000 New York Times
Second
1999 Toyota/Echo
Second
1998 Hallmark
First
Third nationally
1997 Pizza Hut
First
1996 American Red Cross
First
1995 Chrysler/Neon
First
Third nationally
1994 Eastman Kodak
Second
1993 Saturn
First
1992 Visa U.S.A.
First
Third nationally
1991 American Airlines
First
Fourth nationally
1990 Hearst Magazines
Second
1989 Kellogg's
First
1988 Nestle Foods
First
1987 General Motors/Chevrolet
Second
1986 Levi Strauss
First
1985 Burger King
First
1984 Radio Shack
First
1983 Maxwell House Coffee
First
1982 Corning Glass Works
Second
1981 Adolf Coors
First
Third nationally
1980 Nabisco
First
1979 Wella Balsam
First
1978 Coca-Cola/Sprite
Second
1977 Frito Lay
Second
1976 Toyota
Second
1975 Warner-Lamber/Sinutab
Second
1974 American Motors
First
First nationally
1973 California Vintner
First
|

More Info

Academic Bulletin

Majors:

Advertising

Public Relations

Broadcast Journalism

Journalism

Visual Communications

 

 

 

 
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