
Ad Team
Each year, a major corporation gives the 200 college chapters of
the American Advertising Federation a real world advertising assignment.
Student teams conduct research, create ads, make media recommendations
and develop a public relations and sales promotion plan for this
client. They summarize their work in a plans book and then make an
audio/video "pitch" to a panel of judges.
The competition begins on the district level. There are 15 districts
in the nation and ours is District Three which is comprised of Virginia,
and North and South Carolina. Our district competitors include the
University of North Carolina-Chapel Hill, the University of Virginia,
Virginia Commonwealth University, North Carolina State University
and other fine programs. The winning team in each of the 15 districts
then advances to compete on the national level.
We have won the district competition 18 times and have placed in
the national top four positions on six occasions, including one national
win.
|
Year
|
Client
|
District
3 |
National
top four |
| 2009 |
The Century Council |
Fourth
Special Commendation for Best Guerilla Marketing
|
|
| 2008 |
AOL |
Second |
|
| 2007 |
Coca-Cola |
Fourth |
|
| 2006 |
Postal Vault |
Second |
|
| 2005 |
Yahoo |
Sixth |
|
| 2004 |
Visit Florida |
Second |
|
| 2003 |
Toyota Matrix |
Fourth |
|
| 2002 |
Bank of America |
Second |
|
| 2001 |
DaimlerChrysler |
Second |
|
| 2000 |
New York Times |
Second |
|
| 1999 |
Toyota/Echo |
Second |
|
| 1998 |
Hallmark |
First |
Third nationally |
| 1997 |
Pizza Hut |
First |
|
| 1996 |
American Red Cross |
First |
|
| 1995 |
Chrysler/Neon |
First |
Third nationally |
| 1994 |
Eastman Kodak |
Second |
|
| 1993 |
Saturn |
First |
|
| 1992 |
Visa U.S.A. |
First |
Third nationally |
| 1991 |
American Airlines |
First |
Fourth nationally |
| 1990 |
Hearst Magazines |
Second |
|
| 1989 |
Kellogg's |
First |
|
| 1988 |
Nestle Foods |
First |
|
| 1987 |
General Motors/Chevrolet |
Second |
|
| 1986 |
Levi Strauss |
First |
|
| 1985 |
Burger King |
First |
|
| 1984 |
Radio Shack |
First |
|
| 1983 |
Maxwell House Coffee |
First |
|
| 1982 |
Corning Glass Works |
Second |
|
| 1981 |
Adolf Coors |
First |
Third nationally |
| 1980 |
Nabisco |
First |
|
| 1979 |
Wella Balsam |
First |
|
| 1978 |
Coca-Cola/Sprite |
Second |
|
| 1977 |
Frito Lay |
Second |
|
| 1976 |
Toyota |
Second |
|
| 1975 |
Warner-Lamber/Sinutab |
Second |
|
| 1974 |
American Motors |
First |
First nationally |
| 1973 |
California Vintner |
First |
|
|
 |

Academic
Bulletin
Advertising
Public Relations
Broadcast Journalism
Journalism
Visual Communications
|