MASTER OF MASS COMMUNICATION
INTEGRATED COMMUNICATION

Integrated communications is the strategic process whereby the organization coordinates all of its communication activities (e.g., advertising, public relations, promotions and marketing communication) to provide efficiency, clarity and consistency for an organization’s total communication program. Applicants with interests in advertising and public relations will usually enroll in this specialization.

To earn the M.M.C. degree with the Integrated Communication area of emphasis, a student must complete a minimum of 12 graduate courses (36 credits) including the following:

1. The M.M.C. core:

• JOUR 701 – Research Methods in Mass Communication
  
• JOUR 705 – Integrated Communication Principles
  
• JOUR 706 – Media Law
  
• JOUR 762 – Issues in Mass Communication Management
  
• JOUR 771 – Media Economics
  
• JOUR 777 – Practicum in Mass Communication Management

  Students choosing this area of emphasis will be expected to work with organizations or agencies with an integrated communication orientation to fulfill their professional capstone practicum experience.

2. Four additional required graduate courses (nine credits):

• JOUR 715 – Integrated Communication Strategies
  
• JOUR 725 – Integrated Communication Campaigns
  
• MKTG 701 – Marketing Management
  
• JOUR 566 – Public Relations Management or JOUR 560 – Advertising Management

3. Two additional graduate elective courses (six credits) that can be chosen from:

• MKTG 702 – Marketing Research
  
• MKTG 703 – Marketing Planning
  
• MKTG 704 – Consumer Behavior
  MKTG 705 – Marketing Communications
  
• MKTG 706 – Sales and Sales Management
  
• MKTG 707 – Product and Branding Policies
  
• MKTG 708 – Customer Relationship Management and Data Mining
  
• MKTG 709 – Internet Marketing
  
• MGMT 718 – Management of Human Resources
  
• MGMT 770 – Organization Behavior or JOUR 710 – Organizational Communication

  Other graduate elective courses as approved by the student’s Academic Advisor and the Associate Director for Graduate Studies and Research.

4. The M.M.C. comprehensive examination consisting of:

• a five-hour written examination based on the M.M.C. core
  
• a second-day written examination based on the elective hours and practicum-related experience
  
• an oral defense of the second-day written examination.

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