MISSION STATEMENT

The mission of the School of Journalism and Mass Communications is to improve and strengthen the societal roles of the professions of journalism and mass communications by:

• providing an undergraduate instruction within a liberal arts context that leads to a bachelor's degree in journalism and mass communications and prepares students for an increasingly multinational, multicultural professional work environment.

• providing graduate instruction, leading to the master's and Ph.D. degrees, that prepares students for leadership and management roles in the journalism and mass communications professions and in the professorate.

• educating students, both majors and those in disciplines outside the School, about the roles and functions of the mass media and of mass communications industries so that they can be informed consumers of information.

• adding to the body of knowledge for the professions and for the general public through research, scholarship and creative professional activity.

• providing service to journalism instruction at the middle and high school levels in South Carolina and the Southeast, and to journalism and mass communications professions in South Carolina and at the regional, national and international levels through such activities as continuing education programs, workshops and constructive commentary on current media, advertising and public relations practices.

Reaffirmed by the faculty 2004